Why Native Mobile Ordering Apps Matter - Why Choose MiO

Why Native Mobile Apps Are Essential for Wholesale Success
In the fast-paced world of wholesale, where every order, every rep visit, and every
inventory scan counts, your technology has to work flawlessly. At MiO, we’ve spent
decades in the trenches of wholesale and distribution. And we’ve seen one thing hold
true time and again: if your mobile solution isn’t native, it’s not built to last.

What Is a Native App (And Why Should You Care?)
A native app is built specifically for the device it runs on—meaning MiO’s mobile app is
built natively for iOS and Android devices using optimized frameworks like .NET MAUI
and Xamarin. That’s different from a web app, which runs inside a browser and relies on
a steady internet connection.

When your sales reps are out in the field, in and out of stores, warehouses, and
facilities, they don’t have time to deal with laggy browsers or spinning wheels. Native
apps are faster, more reliable, and designed for real-world use cases.

Speed, Reliability, and Offline Power

• Native apps shine where it matters most:
  Offline ordering: Your team can continue selling and scanning inventory even
  without a signal. Native apps let us cache data and sync it later, something web
  apps can’t do nearly as well.
• Hardware integration: Scanners, cameras, location tracking, MiO’s native app
  connects directly to device hardware for seamless workflows.
• Speed and responsiveness: Native apps feel fluid because they are optimized for
  mobile processors, not web browsers. This means instant screen loads and zero
  friction during the sales process.

Customization Without Compromise
Your wholesale operation isn’t generic, so why settle for a one-size-fits-all app?

MiO’s native platform allows us to deeply customize the mobile experience to your
workflows, catalogs, pricing tiers, and business rules. Whether it’s planograms, pricing

groups, custom promotions, or vertical-specific features (like split-case pricing or item-
level tagging), MiO delivers precision, not just functionality.
With a native architecture, we’re not limited by browser capabilities, we build exactly
what your team needs, and we make it feel effortless.

Web Apps Aren’t Built for the Realities of Wholesale
There’s a place for web apps, but it’s not in the field, where reps need guaranteed
uptime and blazing-fast responsiveness.

Web apps depend heavily on:

• Consistent connectivity (which isn’t a given in-store or on the road)
• Browser performance (which varies by device and user)
• Limited access to device features (like barcode scanners and offline caching)
  

That’s a recipe for dropped orders, frustrated reps, and lost revenue.

Why MiO Chose Native
We didn’t compromise when we built MiO. Because you can’t afford to.

We built a native mobile experience that wholesale teams can trust, whether they’re in
a warehouse, on a delivery route, or walking the aisles of a customer’s store. Our app is
lightning-fast, intuitive, and works wherever your reps do.

And as wholesale continues to evolve, adding AI, advanced pricing logic, customer
analytics, and fulfillment automation, MiO’s native foundation gives us the flexibility and
power to stay ahead.

Bottom Line
Your mobile ordering platform is more than a convenience, it’s the backbone of your
revenue engine.

At MiO, we believe your tech should work as hard as you do. That’s why we built native
from the start, because wholesale deserves nothing less than exceptional.